Centralizing Qual for Better Insights 

November 20, 2024, at 10 a.m. ET/3 p.m. U.K.

In a landscape where data quality is paramount, McKinsey reports that 30-40% of employees’ time is wasted searching for or duplicating existing data. This inefficiency often arises from research being scattered across various systems and vendors, leading to missed opportunities and degraded data quality. 

Insights teams can address this challenge by centralizing research findings into a single, user-friendly repository. By leveraging AI to make consumer feedback searchable and accessible, organizations can significantly enhance the quality of their data, ensuring that every piece of insight is valuable and reliable. 

Want to learn how? Join us to explore how Voxpopme’s AI-powered qualitative repository empowers teams to share insights faster, collaborate more effectively and make informed decisions when research is readily available. 

Register now to save your seat and discover how centralizing your qualitative data can enhance your data quality and elevate your insights strategy. 

Presenters:

Erica Dinger, director of research services, Voxpopme  A passionate student of human behavior, Erica comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP and developed and managed the global brand tracking program at Under Armour. Most recently, she was head of full-service research at Qualtrics, where she worked with a variety of Fortune 500 companies.  Erica holds a BA in sociology from John Carroll University, an MA in criminology from the University of Maryland College Park and a JD from Georgetown University Law Center.

David Katz, VP of client services, Voxpopme With over 30 years in market research, David Katz is a trusted advisor for clients at Voxpopme, guiding them in transforming consumer feedback into clear, actionable insights. As VP of sales and client services, David ensures insight leaders at top global brands maximize the potential of Voxpopme’s AI-powered video research tools. By harnessing the unique depth of video within qualitative research, he helps share with clients the benefits of capturing nuanced, authentic consumer perspectives – faster and at scale. During his career, David has held senior positions at both custom research and research technology companies where he led teams and expanded services that reshaped the way brands understand their audiences. At Voxpopme, David’s focus is on introducing clients to the rich storytelling potential of video qual, enabling them to deliver AI supported high-quality insights that answer critical business questions and drive customer-centric products. David holds a BS in mass communication/media studies from the University of Hartford.